Selling Price Calculator
Calculate optimal pricing with target profit, margin, or markup for online marketplaces
Professional selling price calculator for online merchants. Factor in all costs including marketplace fees, transaction costs, shipping, and taxes to achieve your desired profit margin or markup percentage.
Pricing Parameters
Target Return
Costs
Sales Tax
Selling Cost e.g. Amazon, eBay or Etsy Fee
Transaction Cost e.g. CC or PayPal Fee
Calculation Results
Selling Price
Summary of Values
Example Invoice for Buyer
When to Use Selling Price Calculator
Amazon FBA Pricing
Calculate optimal prices for Amazon FBA products including referral fees, fulfillment fees, and storage costs to maximize your profit margins.
eBay Auction Strategy
Set minimum bid prices and Buy It Now prices for eBay listings by factoring in final value fees, PayPal fees, and shipping costs.
Etsy Handmade Products
Price handmade crafts and vintage items on Etsy by including material costs, labor time, transaction fees, and payment processing fees.
Dropshipping Business
Calculate selling prices for dropshipping products by factoring in supplier costs, platform fees, advertising costs, and desired profit margins.
Wholesale to Retail Markup
Determine retail prices for wholesale products by calculating appropriate markups that cover overhead costs, taxes, and desired profit margins.
Service-Based Pricing
Price digital services, consulting, or freelance work by factoring in platform fees, payment processing costs, and taxes to achieve target hourly rates.
Frequently Asked Questions
What is a Selling Price Calculator?
A selling price calculator is a tool that helps online sellers determine the optimal price for their products by factoring in all costs including item cost, shipping, marketplace fees, transaction fees, and taxes to achieve a desired profit margin or markup percentage. It ensures you price your products profitably while remaining competitive.
How do I calculate selling price with target profit margin?
To calculate selling price with target margin: enter your item cost, shipping costs, marketplace fees, and transaction fees. Set your desired margin percentage, and the calculator will determine the selling price needed to achieve that profit margin after all expenses. Margin is calculated as (Revenue - Costs) / Revenue × 100.
What fees should I include in my pricing calculation?
Include marketplace fees (Amazon 15%, eBay 10-15%, Etsy 6.5%), payment processing fees (PayPal 2.9% + $0.30), shipping costs, sales tax, and any fixed listing or insurance fees. Don't forget about storage fees for FBA, advertising costs, or subscription fees that should be allocated per item sold.
What's the difference between margin and markup?
Margin is profit as a percentage of selling price (Profit ÷ Revenue), while markup is profit as a percentage of cost (Profit ÷ Cost). A 50% margin equals 100% markup. Margin is typically used for pricing strategy and financial analysis, while markup is used for cost-plus pricing models.
Can I use this calculator for Amazon FBA pricing?
Yes, this calculator works perfectly for Amazon FBA. Include Amazon's referral fees (usually 15%), FBA fulfillment fees, storage fees, and any other Amazon-specific costs like advertising spend per unit. The calculator will help you determine the optimal selling price for maximum profitability while accounting for all FBA costs.
How do I handle sales tax in my pricing?
Sales tax is typically collected from buyers and remitted to tax authorities, so it doesn't directly affect your profit calculation. However, if you're required to pay sales tax on your purchases or shipping costs, include those amounts in your item or shipping cost fields. The calculator shows the tax amount buyers will pay separately.
Is this selling price calculator free to use?
Yes, our selling price calculator is completely free to use with no registration required. Calculate unlimited pricing scenarios, download results, copy calculations, and access all features without any cost or limitations. Perfect for individual sellers and businesses of all sizes.
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