Campaign ROI Calculator
Measure your true marketing profitability
Campaign Revenue
Revenue attributed to this campaign
Sales, leads, or signups
Campaign Costs
Product Costs (Optional)
Product/fulfillment costs
Or enter margin instead of COGS
Campaign ROI
Per Conversion
Cost Breakdown
ROI Benchmarks by Channel
Make Data-Driven Marketing Decisions
Campaign Evaluation
Determine which campaigns are truly profitable when all costs are considered. Stop wasting budget on underperformers.
Budget Justification
Present clear ROI data to stakeholders and executives. Justify marketing spend with concrete profit numbers.
Channel Comparison
Compare ROI across different marketing channels. Allocate budget to the highest-performing channels.
Scaling Decisions
Identify campaigns worth scaling. If ROI is strong, increasing investment can multiply your returns.
True Cost Analysis
Include all hidden costs like labor, tools, and production. Get the real picture of campaign profitability.
Loss Prevention
Quickly identify campaigns losing money. Cut losses early and reallocate budget to profitable initiatives.
Frequently Asked Questions
What is marketing ROI?
Marketing ROI measures profit from marketing relative to cost. Formula: (Revenue - Cost) / Cost × 100. Positive ROI = profitable; negative = losing money.
How do you calculate campaign ROI?
ROI = ((Revenue - Total Cost) / Total Cost) × 100. Include all costs: ads, creative, agency fees, tools, and labor. Example: $15K revenue - $5K cost = 200% ROI.
What is a good marketing ROI?
5:1 ratio (500% ROI) is strong. 10:1 (1000%) is exceptional. At minimum, aim for positive ROI. "Good" varies by industry and campaign type.
What costs should I include?
Include: ad spend, creative production, agency fees, tools/software, employee time, content creation, and allocated overhead. Excluding costs inflates ROI.
ROI vs ROAS - what's the difference?
ROAS = revenue vs ad spend only. ROI = revenue vs ALL costs. ROAS of 4:1 might be great, but true ROI could be much lower after other costs.
How can I improve campaign ROI?
Better targeting, optimize conversions, increase order value, reduce production costs, automate tasks, focus on top channels, and cut underperformers quickly.
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