ROAS Calculator
Measure your advertising profitability
Campaign Data
Total amount spent on advertising
Total revenue from ad-driven sales
Your ROAS
Quick Stats
ROAS Benchmarks by Industry
Maximize Your Ad ROI
Campaign Performance
Evaluate which ad campaigns are profitable and which are draining your budget. Make data-driven decisions about where to allocate spend.
Budget Planning
Set realistic ad budgets based on your target revenue. Know exactly how much you need to spend to hit your sales goals.
Profitability Check
Factor in your profit margins to see if you're actually making money. A high ROAS doesn't always mean profit if margins are thin.
Scale Decisions
Identify campaigns worth scaling up. If ROAS is strong and profitable, increasing budget can multiply your returns.
Platform Comparison
Compare ROAS across Google, Facebook, Instagram, and other platforms to optimize your marketing mix and budget allocation.
Break-even Analysis
Calculate your break-even ROAS based on margins. Know the minimum performance needed before you start losing money.
Frequently Asked Questions
What is ROAS?
ROAS (Return on Ad Spend) measures revenue generated per dollar spent on ads. A 4:1 ROAS means $4 revenue for every $1 spent. It helps determine if campaigns are profitable.
What is a good ROAS?
Generally 4:1 is good for most businesses. E-commerce needs 3:1 to 4:1 minimum. High-margin businesses can profit at 2:1, while low-margin may need 10:1+.
How do you calculate ROAS?
ROAS = Revenue from Ads ÷ Cost of Ads. Example: $5,000 revenue from $1,000 spend = 5:1 ROAS (or 500%).
ROAS vs ROI - what's the difference?
ROAS measures revenue vs ad spend only. ROI considers all costs including product costs, overhead, etc. ROAS of 4:1 doesn't mean 400% profit.
What is break-even ROAS?
The minimum ROAS to cover costs. Calculated as 1 ÷ Profit Margin. With 25% margin, break-even is 4:1. Above this = profit, below = loss.
How can I improve ROAS?
Optimize targeting, improve ad creative, test audiences, increase conversion rates, raise average order value, cut wasted spend, and improve margins.
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