Amazon Subscribe & Save Calculator
Calculate recurring revenue and customer lifetime value
NO DISCOUNT
0%
Seller funded
+5% Amazon (tiered)
STANDARD
5%
Seller funded
+5% Amazon (tiered)
MAXIMUM
10%
Seller funded
+5% Amazon (tiered)
Amazon funds extra 5% for customers with 5+ subscriptions
Product Details
Referral + FBA fees (no extra S&S fees)
Subscription Projections
10% discount = up to 80% lift
S&S Price
$0
after discount
Profit per Order
$0
with S&S discount
Customer LTV
$0
lifetime value
Annual Revenue
$0
from subscribers
Regular vs Subscribe & Save
| Metric | Regular | S&S |
|---|---|---|
| Sale Price | $0 | $0 |
| Profit per Unit | $0 | $0 |
| Margin | 0% | 0% |
| Customer LTV | $0 | $0 |
Revenue Projection
Recommendation
Enter product details to see analysis.
When to Use Subscribe & Save
Consumable Products
Vitamins, supplements, pet food, cleaning supplies, coffee, snacks - anything customers use up and need to repurchase. S&S is built for replenishable products.
Predictable Revenue
Know exactly how much revenue is coming next month. S&S subscribers provide stable, predictable income. Makes inventory planning and cash flow management much easier.
Customer Loyalty
Subscribers don't shop around. Once they're on auto-delivery, competitors can't easily steal them. Lock in customers and reduce the impact of new market entrants.
Higher LTV
A one-time buyer might spend $25. A subscriber spending $25/month for 12 months = $300 LTV. Even with 10% discount, the lifetime value far exceeds one-time purchases.
Conversion Boost
Amazon's internal data shows 10% S&S discount can increase conversion by up to 1.8x. The S&S badge and savings message drive more clicks and purchases.
No Extra Fees
Unlike coupons ($0.60/redemption) or Lightning Deals ($150+), S&S has zero additional fees. You only fund the discount you choose. Amazon even covers extra 5% for tiered orders.
Frequently Asked Questions
What products qualify for S&S?
FBA products in replenishable categories: grocery, health, beauty, baby, pet supplies, household. Products must be in stock consistently. FBM products don't qualify.
Can customers cancel anytime?
Yes, customers can cancel, skip, or modify subscriptions anytime. No commitment required. This is why product quality matters - unhappy subscribers cancel quickly.
What happens if I run out of stock?
Subscribers get notified and their order is skipped. Too many stockouts = cancelled subscriptions. Maintain consistent inventory to keep subscribers happy.
Should I offer 0%, 5%, or 10%?
Start with 5% for most products. Test 10% if margins allow - Amazon data shows up to 1.8x conversion lift. Use 0% only for products with very thin margins or high demand.
Do S&S orders affect BSR?
Yes! S&S orders count toward BSR just like regular orders. Consistent subscriber orders help maintain stable ranking, especially during slow periods.
Can I combine S&S with coupons?
Yes, S&S discounts stack with coupons. Customers can clip a coupon AND get S&S discount. Be careful with margins - combined discounts add up quickly.
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